Augmented reality (AR) as a storytelling tool in Visual art
Museum exhibitions and animated advertising
AR is digital information
How is AR created
Recognition in object space.
Tracking in real-time object localization in space.
Displaying a mixed video stream on the screen.
Virtual scenes are launched in REAL SPACE tied to planes (for example, the floor or wall)
digital models are POSITIONED RELATIVE TO PHYSICAL OBJECTS
content is shown ON TOP OF A PHYSICAL OBJECT
AR effects are superimposed on the IMAGE OF A PERSON, reading his body and position
The National Museum of Paris gives a tour of extinct animals using Microsoft HoloLens2
The application allows several interactive mechanics. Content appears by voice. You can control it on the screen using clicks, and a gyroscope determines the smartphone's position.
Example of an AR portal to a gallery with NFT art on Instagram
Google Arts & Culture
Saatchi Art Gallery's works can be viewed in detail in augmented reality before purchasing.
Virtual exhibition Pigozzi Gallery
Technical issues
Despite the general hype, the gain from the technology is minimal.
Augmented reality still needs to catch up to virtual reality in technical terms.